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Research papers

The application of panel analysis to marketing activity

The advantages of consumer panel data therefore extend way beyond its ability to provide comprehensive brand share data where other methods suffer from Inadequate coverage, to tell us something about the numbers of people buying as well as the...

Catalogue: Seminar 1972: Panels
Author: Brian C. Pymont
June 15, 1972
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Citation

Pymont, B. C. (1972a, June 15). The application of panel analysis to marketing activity. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-application-of-panel-analysis-to-marketing-activity


Research papers

Buying situation and buyer's information behaviour

Factors influencing buyer's behaviour may be grouped into three main classes: 1) the individual, 2) the environment and 3) the situation. Up till now especially factors from the two first classes have been included in the study of buyer's behaviour.

Catalogue: The European Marketing Research Review 1972
Author: Kjell Gronhaug
June 15, 1972
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Citation

Gronhaug, K. (1972a, June 15). Buying situation and buyer's information behaviour. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/buying-situation-and-buyer-s-information-behaviour


Research papers

Consumer behaviour and motivation research

The study of the population's demand for consumer goods - as the stock of goods increases and becomes more diversified - is more and more complex. This research cannot be limited to gathering some global levels regarding sectors and big groups of...

Catalogue: The European Marketing Research Review 1971
Author: Eugen Barat
June 15, 1971
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Citation

Barat, E. (1971a, June 15). Consumer behaviour and motivation research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-and-motivation-research


Research papers

Continuous purchasing data can be collected from individuals

This paper is concerned with the validity of consumer panel data and some of the problems that are faced by a group of European consumer Panels. Iwo aspects of validity are covered. First, the representativeness of a panel is demonstrated by showing...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Ivor McGloughlin
June 15, 1971
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Citation

McGloughlin, I. (1971a, June 15). Continuous purchasing data can be collected from individuals. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/continuous-purchasing-data-can-be-collected-from-individuals


Research papers

The child as a test person

Investigations based on the testing of children involve special problems. It is, however, often necessary in practice to ask the child about its opinions, tastes and preferences; this is particularly true in cases where products are planned for...

Catalogue: The European Marketing Research Review 1969
Author: Kurt Rippel
August 1, 1969
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Citation

Rippel, K. (1969a, August 01). The child as a test person. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-child-as-a-test-person


Research papers

Reaching the industrial customer

My purpose for being here today is to present the findings of communications studies conducted by Opinion Research Corporation, my parent company, among industrial customers. Opinion Research Corporation does not suggest itself as expert in such...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Juanita M. Byrne-Quinn, Robert M. Worcester
March 5, 1969
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Citation

Byrne-Quinn and Worcester (1969a, March 05). Reaching the industrial customer . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/reaching-the-industrial-customer-


Research papers

Reply to questions

The questions posed by delegates , both in the working groups and in the final session on Saturday morning, fell into five main groups: these are summarised below, with the answers given by the authors.

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: G. K. Randall, J. A. Farmer
November 1, 1968
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Citation

Randall and Farmer (1968a, November 01). Reply to questions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/reply-to-questions


Research papers

Comment on dr. H Steiner's paper

The method used to obtain optimal or quasi-optimal hierarchy of the activities correlated with the propensity to purchase was not mentioned. Some people insisted on the existence of quite different methods, either deterministic or probabilistic, to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on dr. H Steiner's paper. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comment-on-dr-h-steiner-s-paper


Research papers

Comment on Dr. H. Steiner's paper

The group discounted to a large extent the theoretical aspects of the paper. The general line and thoroughness of the analysis was endorsed as relevant and practical. Correspondingly the distinction between descriptives versus function status of the...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment on Dr. H. Steiner's paper. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comment-on-dr-h-steiner-s-paper-592